Blog
Written down, so it's not just said once on camera.
Founder Notes · Jul 30, 2026
The Sleep Model
The filter we run every business decision through: if it's a bad business model but a good sleep model, it's still the right call.
Systems & Automation · Jul 23, 2026
The Market Moment Nobody's Pricing In
AI made every tool cheaper. That doesn't make your business safer. It makes the businesses that look identical to everyone else disappear faster.
Systems & Automation · Jul 16, 2026
How I Find Automation Opportunities
Most automation builders fail to sell because they build what's already saturated. Here's the difference between popular and missing.
Reframes · Jul 9, 2026
How We Build People, Not Change Them
We don't fix weaknesses by fighting human nature. We amplify strengths until the weakness stops being the story.
Founder Notes · Jul 2, 2026
Authenticity Means Accuracy, Not Vulnerability
The most trustworthy version of yourself is the precise one, not the stripped down, sympathetic one.
Reframes · Jun 25, 2026
Why the Content Actually Works
Skits build reach. Tutorials build belief. Here's the psychology underneath both, and why we don't treat them as the same job.